Collection: ELECTIMUSS

Electimuss London is a niche fragrance brand based in London, creating daring and decadent fragrances inspired by ancient Rome. Bewitched by scent, the Romans refined the art of perfumery, collecting exotic ingredients across their empire and along the Silk Road. Electimuss seeks to celebrate and encourage self-expression through the power of scent by developing perfumes with great passion and intuition.

Questions and Answers

What makes So Avant Garde different from other fragrance retailers?

So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. They emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.

Where do your products come from? Are they authentic?

All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.

What is your return/exchange policy?

We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.

Are there environmentally conscious initiatives tied to my purchase?

Yes! So Avant Garde has partnered with 4ocean, and for every order over $300, one pound of plastic is removed from oceans, rivers, and coastlines at no extra cost to you.