Collection: FUGAZZI

FUGAZZI was founded by Bram Niessink in 2018, who was inspired by the use of ancient oils and juices in Egypt and a mind-blowing myth about how Cleopatra conquered Caesar by simply smelling good. "FUGAZZI" plays on "fugazi," symbolizing illusion. By tweaking its spelling and adding a Cyrillic touch, the brand preserves its essence—bold, rebellious, and avant-garde, challenging perceptions of luxury.

Questions and Answers

What makes So Avant Garde different from other fragrance retailers?

So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. They emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.

Where do your products come from? Are they authentic?

All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.

What is your return/exchange policy?

We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.

Are there environmentally conscious initiatives tied to my purchase?

Yes! So Avant Garde has partnered with 4ocean, and for every order over $300, one pound of plastic is removed from oceans, rivers, and coastlines at no extra cost to you.