Collection: JULIETTE HAS A GUN

Juliette Has a Gun was created in France between Paris and Grasse by Romano Ricci, great grandson of Nina Ricci. A twisted heroine of Shakespeare transported into the 21st century with a "gun", a metaphor for her perfume, her weapon of seduction. A collection of fragrances designed for one who also understands that wearing a signature scent goes far beyond the simple fact of smelling just “nice”... It’s a statement. An affirmation of individuality. Romano Ricci aims to restore perfumes to what they should always be: emblems of style and originality.

Questions and Answers

What makes So Avant Garde different from other fragrance retailers?

So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. They emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.

Where do your products come from? Are they authentic?

All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.

What is your return/exchange policy?

We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.

Are there environmentally conscious initiatives tied to my purchase?

Yes! So Avant Garde has partnered with 4ocean, and for every order over $300, one pound of plastic is removed from oceans, rivers, and coastlines at no extra cost to you.