Chloe H.
Early Black Friday,
30% off select brands.
- 30% off select brands with code EARLYBF
- A complimentary fragrance of your choice on orders over $100
- Earn triple loyalty points on every $1 spent during the sale
Shop Early Black Friday → Ends October 15
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Built for the fragrance obsessed
The rarest scent houses, under one roof.
We built So Avant Garde to create an online niche fragrance experience. As an official distributor, we get first pick of what's available, so what makes it onto our shelf is the best of what's out there.
Every bottle on our site is picked for its covetable scent profile. If you're looking for specialty fragrances from corners of the world, you're home at So Avant Garde.
- 96
- Houses in stock
- 888
- Fragrances on the shelf
Early Black Friday
Three offers, one order.
30% off select brands
Code EARLYBF at checkout, through October 15.
A free fragrance
On orders over $100. Seven to pick from, one per order.
Triple loyalty points
On every $1 spent during the sale.
Unboxed, spritzed, kept.
Scent connoisseurs all agree. Tap to play with sound.
@discoverscenttogether
@yuan.guerrero
@tiffanytalksbeauty
Early Black Friday ends October 15
Get a reminder before it closes.
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The 30% edit
Every house in the sale.
Start with a note you already love. Everything here takes code EARLYBF.
Best sellers
The ones people come back for.
Our four best sellers, all 30% off with EARLYBF.
Body & home
For the skin, and the room.
Candles, lotions and body care to wear with your fragrance.
Good to know
Before you check out.
Everything about the offer, authenticity and returns. The full details live in our Refund Policy.
So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. We emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.
All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.
Yes. The code, the gift and the points all apply to the same order. Points are earned on what you actually pay, at triple the usual rate.
No. This is the offer. 30% off select houses, the free fragrance over $100, triple points — the same on Black Friday as it is today.
We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.
One bottle can't cover a whole season.
Build the shelf instead.
Your 7:40 commute, a dinner that runs late and a slow Sunday each call for something different.
Early Black Friday · 30% off select brands · EARLYBF
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