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A collection of floral frangrances from So Avant Garde against a white background with shadowed flowers.

Floral Fragrances: From Classic Bouquets to Mod...

Christiaan Montgomery

Floral fragrances have long been the heart of perfumery. Rooted in the scent of real flowers, these perfumes evoke everything from soft romance to bold elegance. Whether you picture a...

Floral Fragrances: From Classic Bouquets to Mod...

Christiaan Montgomery

Floral fragrances have long been the heart of perfumery. Rooted in the scent of real flowers, these perfumes evoke everything from soft romance to bold elegance. Whether you picture a...

A woman holding a bottle of NEW NOTES  Cocktail perfume.

Citrus Fragrances: Bright, Uplifting, and Made ...

Christiaan Montgomery

There’s something instantly energizing about a citrus fragrance. Whether you’re drawn to grapefruit's sharp sparkle or neroli's soft elegance, these scents are made to enliven. What Is a Citrus Fragrance?...

Citrus Fragrances: Bright, Uplifting, and Made ...

Christiaan Montgomery

There’s something instantly energizing about a citrus fragrance. Whether you’re drawn to grapefruit's sharp sparkle or neroli's soft elegance, these scents are made to enliven. What Is a Citrus Fragrance?...

A chypre perfume sitting on a rock next to a lime and flowers.

Chypre Fragrances: Earthy Elegance with a Sophi...

Christiaan Montgomery

If you’ve ever wanted a perfume that feels quietly powerful – something elegant, polished, and a little mysterious – chypre might be exactly what you’re looking for. Rooted in tradition...

Chypre Fragrances: Earthy Elegance with a Sophi...

Christiaan Montgomery

If you’ve ever wanted a perfume that feels quietly powerful – something elegant, polished, and a little mysterious – chypre might be exactly what you’re looking for. Rooted in tradition...

Several amber based fragrances in a block of amber.

Amber Fragrances: Warm, Resinous, and Perfect f...

Christiaan Montgomery

There’s something instantly comforting about the amber fragrance note. It’s warm, sweet, and just the right amount of mysterious – like stepping into a softly lit room on a chilly...

Amber Fragrances: Warm, Resinous, and Perfect f...

Christiaan Montgomery

There’s something instantly comforting about the amber fragrance note. It’s warm, sweet, and just the right amount of mysterious – like stepping into a softly lit room on a chilly...

A person organizing three perfumes trying to find their signature scent.

Signature Scent 101: How to Discover Your Defin...

Christiaan Montgomery

A good fragrance smells nice. A great one feels like you. Whether you want something soft and romantic or sharp and unforgettable, your signature scent should reflect your mood, your...

Signature Scent 101: How to Discover Your Defin...

Christiaan Montgomery

A good fragrance smells nice. A great one feels like you. Whether you want something soft and romantic or sharp and unforgettable, your signature scent should reflect your mood, your...

Three different perfumes part of a scent wardrobe against a black background.

The Art of Building a Fragrance Wardrobe

Christiaan Montgomery

Perfume is more than a finishing touch. It’s an extension of your identity. And instead of relying on a single signature scent, many fragrance lovers are curating well-rounded fragrance wardrobes...

The Art of Building a Fragrance Wardrobe

Christiaan Montgomery

Perfume is more than a finishing touch. It’s an extension of your identity. And instead of relying on a single signature scent, many fragrance lovers are curating well-rounded fragrance wardrobes...