Answer
Oct 14, 2025 - 02:39 PM
Juliette Has a Gun was created in France between Paris and Grasse in 2006 by Romano Ricci, great-grandson of the legendary designer Nina Ricci. The brand represents a bold reimagining of Shakespeare's iconic Juliet transported into the 21st century, where her "gun" serves as a powerful metaphor for her perfume, her weapon of seduction and self-expression.
The brand's philosophy centers on the belief that wearing a signature scent goes far beyond the simple fact of smelling just "nice." It is a statement, an affirmation of individuality that demands attention and respect. This rebellious spirit permeates every aspect of the collection, from minimalist masterpieces like Not a Perfume Eau de Parfum with its single-note Cetalox composition to bold expressions like Lipstick Fever Eau de Parfum celebrating voluptuous femininity through iris, violet absolute, and raspberry.
Romano Ricci's vision blends romanticism with bold rebellion, creating fragrances that are emblems of style and originality rather than simply pleasant accessories. The brand refuses to follow conventional perfumery rules, instead encouraging wearers to embrace their individuality and make their own statements. Juliette is not a damsel waiting to be saved but a modern heroine who takes control of her destiny, armed with fragrance as her chosen weapon. For those who understand that perfume is about power, identity, and unapologetic self-expression, Juliette Has a Gun represents niche perfumery where art meets attitude and every scent tells a story of contemporary empowerment.
