Answer
Oct 14, 2025 - 02:17 PM
"The House of Oud," commonly known as THoO, is an Italian perfume brand that celebrates the luxurious ingredient oud as the cornerstone of its artistic fragrance philosophy. The name elegantly combines "Oud," one of the most precious and aromatic resins in perfumery, with "House," signifying a maison or brand dedicated to mastering this opulent ingredient and creating exceptional olfactory experiences around it.
What makes THoO truly distinctive is how the brand elevates oud beyond a single note into complete sensory journeys. While oud remains central to the brand's identity, THoO crafts fragrances that are fun, unique, and sophisticated, each telling its own story through unexpected combinations. Fragrances like Almond Harmony Eau de Parfum, What About Pop Eau de Parfum, and Dates Delight Eau de Parfum demonstrate how THoO reimagines oud in playful, contemporary contexts.
The artistic vision extends to every detail of the THoO experience. Each bottle is hand-painted by master craftsmen in Italy, making every fragrance a distinct and inimitable work of art with ornamental ink and paint. This combination of precious oud-inspired compositions housed in handcrafted artistic bottles makes "The House of Oud" more than just a brand name, it represents a complete philosophy where Middle Eastern olfactory traditions meet Italian artisanal craftsmanship to create fragrances that are as visually stunning as they are captivating to wear.
